At Creative Total Media, we believe that the secret to delivering world-class media solutions lies in the people behind the technology. Today, we’re sitting down with a cornerstone of our sales team Matt, our Sales Manager.
With a career at Creative Total Media that spans over twenty years, Matt offers a unique perspective on how the industry has shifted and where it’s headed next.
A Career Defined by Evolution
The media landscape has changed drastically over the last two decades, and Matt has had a front-row seat to that transformation. When asked what keeps him motivated after all this time, the answer is simple: innovation.
"The technology helping me to drive sales just never stops evolving," Matt explains. "I love winning new business and giving my customers a platform to grow. It’s about more than just a sale; it’s about providing the infrastructure for another business to thrive."
As a Sales Manager, Matt focuses on bridging the gap between cutting-edge media tech and the practical needs of our clients. Whether you are a local business or a national brand, Matt’s goal is to ensure you have the tools necessary to compete in a digital-first world.
The "Hidden Gem" of Creative Total Media
While many look at the media industry and see screens, data, and analytics, Matt sees faces. For him, the "hidden gem" of working at Creative isn't a specific piece of software, it’s the community.
"Mainly, it’s the team and the customers," he says. "I meet interesting and nice people every day of my working life. I love that."
This people-first philosophy is what sets Creative Total Media apart. We aren't just a service provider; we are a partner. Matt’s approach to sales is rooted in this idea of mutual success. He thrives when working with clients who view the relationship as a collaboration.
Life Outside the Office
If you’ve ever had a morning meeting with Matt, you know he’s rarely without a latte. "I can't operate without one," he laughs. "I love the early part of the day, and I’m buzzing most mornings."
That energy carries over into his personal life, which is filled with creative and soul-nourishing hobbies. When he isn't driving growth for our clients, you might find him:
Why Partnership Matters in Media
In an era of automated services, Matt reminds us that the best business outcomes still happen through human connection. By focusing on partnerships and evolving technology, he helps Creative Total Media remain a leader in the industry.
Are you looking to grow your business with a team that values your success as much as you do? Matt and the rest of the Creative Total Media team are ready to help you navigate the ever-changing media landscape.
Contact us today to learn how our sales and media experts can build a platform for your brand’s growth.