he Feature Film of Finance: Dynamics 365 Business Central 2024-2025 & The Media Industry

For the modern media industry, whether you are a Broadcaster, Studio, Production Company, or Distributor, financial control is everything. The success of a multi-million-pound production, a complex licensing deal, or a high-volume distribution model hinges on accurate, real-time data.

The 2025 Wave 2 releases of Microsoft Dynamics 365 Business Central were pivotal, transforming the platform into an agile, cost-effective solution perfectly suited to the production-intensive, high-velocity world of TV and media. Creative Total Media is here to help you accelerate your success by using this powerhouse ERP solution.

This year’s highlights from Microsoft centred on AI through CoPilot and Agents.

Major AI Enhancements

1. Copilot Improvements  

1. Enhanced Chat: Faster, more reliable, supports 20+ languages, and resizable panes for better workspace flexibility.

2. Advanced Analysis Assist: Describe analyses in natural language (e.g., “show vendors by region sorted by purchase volume”) and Copilot builds the view automatically.

3. Improved Record Summaries: Concise summaries for customers, orders, and transactions with deeper insights and standardised currency display.

4. Autofill Contact Details: Copilot can now search the web to suggest customer/vendor details (address, phone, email) for faster data entry.

5. Sustainability Support: Estimate greenhouse gas emissions in sustainability journals using Copilot.  

AI Agents

2. Sales Order Agent

1. Automates email-to-order processing: Reads emails, extracts details, drafts quotes, checks stock, and converts to orders.

2. Handles attachments (PDFs/images), supports multi-ship-to addresses, and integrates capable-to-promise logic.

3. Can process trusted customer emails automatically and resume tasks with user input.  

3. Payables Agent

1. Improves invoice matching and creates contextual invoice drafts.

2. Adds confidence-based prioritization for invoice changes and expands to more regions in early 2026.  

Other AI Features

4. Advanced Tell Me Search

1. AI-powered search understands intent, not just keywords, making it easier to find pages/reports.  

5. Custom AI Resources

1. You can now use your own Azure OpenAI subscription for Copilot instead of Microsoft-managed resources, giving flexibility for governance and compliance.  

6. Clear AI Billing

1. Transparent billing for Copilot and agents based on usage.  

Impact

• Less manual work: Automates repetitive tasks like order entry and invoice matching.

• Smarter decisions: Natural language queries for analytics and sustainability tracking.

• Faster workflows: Enhanced chat, search, and autofill reduce friction in daily operations.

Conclusion: Ready for Lights, Camera, Action

AI in Business Central Wave 2 2025 has made the platform significantly smarter and more efficient by automating repetitive tasks, improving decision-making, and enhancing user experience. Copilot now offers faster, multilingual chat and natural language analysis, allowing users to create tailored views without manual filtering. New AI agents streamline operations: the Sales Order Agent converts emails into quotes and orders automatically, while the Payables Agent improves invoice matching and prioritization. Copilot also boosts data accuracy with autofill for contact details and quick record summaries and supports sustainability by estimating greenhouse gas emissions. Businesses gain more control through the option to use their own Azure OpenAI resources and transparent AI billing. Overall, these enhancements reduce manual work, accelerate workflows, and provide actionable insights, making Business Central more intelligent and user-friendly.

At Creative Total Media, we specialise in configuring this technology to meet the unique challenges of your industry.

Whether you are a Broadcaster, Studio, Production Company or Distributor, we accelerate your success with Microsoft Dynamics 365 Business Central.

It's time to stop managing your finances in fragmented spreadsheets and start managing them with the precision of a production schedule.

Ready to focus in on your financials?

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